It is a strategic beauty brand launched by Softto Group, the first company in China’s daily chemical industry, and under the new Internet + smart retail model. It inherits the safe, professional and innovative brand gene of Softto, combines intelligent devices and big data, initiates a new beauty consumption mode, puts forward the brand philosophy of “smart beauty and precise skincare”. It applies smart technologies to help more people make correct skincare choices.

Effective and personalized skincare solution brands are achieved in a simple and safe manner.

Triple customization system: intelligent skin testing, solution customization, and beauty tracking, to develop a “nutritional package” tailored to your skin’s conditions.